If you’ve ever wondered whether your website is actually doing anything for your business, you’re not alone. Thousands of business owners launch their sites, cross their fingers, and never check again. The result is a website that looks fine, but silently fails to bring in leads, calls, or customers.
Let’s fix that.
Your Website Should Be Bringing in Traffic
If your website isn’t getting visitors, it can’t do its job. Start by checking your numbers in Google Analytics or Search Console. Even a few dozen visits per week from local searches is a good sign of life. If you’re not getting any traffic, you may have an indexing issue, poor SEO setup, or no local visibility.
You can fix this by making sure your site is connected to your Google Business Profile and that each page mentions your service area and keywords, like “web design in Taunton, MA”.
Your Visitors Should Be Taking Action
Traffic is nice, but leads are better. Ask yourself: when someone lands on your homepage, is it obvious what to do next? “Call now,” “Book a quote,” or “Get started” should be front and center. If your visitors have to hunt for a phone number or scroll forever to find a form, you’re losing them.
Be sure to add one clear call-to-action per page, above the fold, and repeat it at the bottom.
Your Site Should Load Fast
Speed matters more than you think. A slow site doesn’t just annoy visitors, it also hurts your Google rankings. Anything over 3 seconds on mobile is costing you conversions.
You can fix this by compressing images, removing unnecessary plugins, and using modern hosting. We build sites optimized for this by default.
Your Website Should Look Great on Mobile
Over 70% of visitors view small business websites on their phones. If buttons overlap, text breaks, or it feels clunky, they’ll bounce.
Be sure to test your site on multiple devices and not just your laptop.
Make your website earn its keep
A website that just “exists” is a liability. A website that works becomes your hardest-working employee… one that never sleeps, never calls out, and keeps new leads coming in.
Get a free website check-up. We’ll see what’s working, what’s not, and how to fix it fast.